Styling. Storytelling. Creative Direction.
A tastemaker studio by Adelé Francesca. Personal styling and creative direction rooted in storytelling, for brands and individuals who lead with identity and intention.
Services
Editorial Styling & Visual Identity
Styling that communicates identity through story, shape, and intention.
→ For fashion brands, editorial publications, and public figures.
→ Includes fashion styling, concept development, wardrobe curation, on-set direction, and visual storytelling.
Creative Direction
Creative direction that builds visual identity with purpose, storytelling, and distinctive style.
→ For fashion, beauty, lifestyle, and hospitality brands.
→ Includes concept development, art direction, fashion styling, on-set creative leadership, and post-production guidance.
Workshops & Speaking
Talks and sessions exploring personal style, visual identity, and creative expression - designed for women’s groups, communities, and lifestyle-forward brands.
→ Cultivating Personal Taste workshop
Our Story
AFW Creative is a studio led by stylist and creative director Adelé Francesca.
Based between London and Paris, Adelé brings over a decade of experience across fashion, beauty, and digital culture - building brand worlds that are as thoughtful as they are visually striking. She founded AFW Creative in response to a world saturated with surface, driven by the belief that style is not just visual - it’s narrative.
The studio offers fashion styling and creative direction for brands, publications, and public figures, shaping visual identity through concept, clothing, and story. Through editorial work and high-touch collaborations, Adelé creates images defined by clarity, restraint, and emotional tone.
Current Work
Get in touch.
For collaborations, commissions, or enquiries, get in touch.
Let’s build something with clarity, purpose, and style.